Sulwhasoo, a leading global luxury beauty brand, is set to introduce two new products under its flagship anti-aging line, Jaumsaeng. These additions expand the brand's anti-aging research into the mask category, providing concentrated treatment options tailored to various skin concerns.
The lineup includes the Jaumsaeng Cream Collagen Mask, designed for intensive elasticity care, and the Jaumsaeng Ampoule Mask, aimed at soothing and restoring skin condition. The Jaumsaeng Cream Collagen Mask combines key ingredients from Jaumsaeng cream with collagen to enhance skin elasticity. Utilizing the core components 'Ginsenomics™' and 'Ginseng Peptide™', along with skin-like collagen and Vitamin C derivatives, this mask is formulated to improve skin firmness. The 'Double Wrapping Sheet™' technology ensures tight adhesion to the skin, minimizing moisture loss and allowing the cream to remain effective longer.
Clinical trials indicated improvements in skin elasticity and reduced eye area wrinkles after a single use. Following a four-week period of regular application, enhancements in skin density and collagen levels were also noted. Importantly, the benefits in elasticity and firmness persisted even one week after ceasing the product use following three applications per week over four weeks.
The Jaumsaeng Ampoule Mask features a unique combination of freeze-dried sheets and a boosting ampoule for intensive repair. The active ingredients are preserved in a freeze-dried format, transforming into a hydrating wet mask upon the addition of the ampoule. It includes 'ginseng extracts' from the fruit, root, flower, leaf, and stem, alongside 'Ginsenomics™', skin-like collagen, five types of hyaluronic acid, and Madecassoside, targeting skin calming, condition recovery, and pore management.
Results from human trials showed significant improvements in skin cooling and moisture levels just ten minutes after usage on irritated skin. After four weeks of regular application, reductions in pore size and enhanced skin radiance were observed, achieving a 100% satisfaction rate for the low-irritation usage experience.
The Jaumsaeng Cream Collagen Mask is set to launch in September 2026 in Korea, Hong Kong, Taiwan, Thailand, Singapore, and Malaysia, with a global rollout starting in October. The Jaumsaeng Ampoule Mask will debut in Korea at the end of October, followed by a broader global launch in November.
