Signiq, an emotional beauty brand, has announced the selection of Jiyu from the K-POP group KiiiKiii as its brand model, aiming to enhance brand marketing both domestically and in preparation for the Japanese market expansion.
Signiq merges effective solutions tailored to skin concerns with sensory design and formulations, enhancing daily beauty routines. The brand's philosophy emphasizes understanding skin signals and proposing specialized solutions that harmonize a unique aesthetic with effective skincare.
The decision to choose Jiyu was based on her clear and healthy image, which aligns with Signiq's values of delivering certain efficacy and sensory enjoyment. This partnership is expected to foster close communication with consumers who are interested in skincare and actively exploring new routines.
In collaboration with Jiyu, Signiq plans to visually convey the core features of its upcoming product line—focused on moisture care—conceptualized around the theme of 'fairy of the birch forest, skin moisture barrier care'. Through her image, products' features will be intuitively demonstrated, assisting consumers in finding skincare solutions that meet their personal needs.
The new product line will be available at Olive Young starting on the 5th, with a promotional event from the 9th offering limited signed Polaroids of KiiiKiii's Jiyu for purchasing customers. Various marketing activities and campaigns featuring Jiyu's visuals will be rolled out through both online and offline channels to expand consumer engagement.
A representative from Signiq expressed expectation that Jiyu's healthy allure will effectively communicate the brand's values focused on attentive skincare. The brand aims to reach a broader audience through diverse online and offline campaigns, aspiring to become a globally beloved skincare brand.
