The global girl group RESCENE is set to debut a pop-up store at PLAYXSTUDIO in Seongdong, Seoul, in celebration of their comeback. The pop-up store will operate for five days from November 6 to 10, marking the release of their new mini-album, 'PULSE'.
PLAYXSTUDIO, a subsidiary of KOSDAQ-listed SEHWA P&C, is renowned for its integrated lifestyle space, covering approximately 500 pyeong. The venue has previously housed collaborations with brands like NOS7, Starbucks, and Senka, and is also known for launching beauty edit shop, PICK NUMBER THREE Seongdong, establishing itself as a hub for brand curation.
The 'PULSE' pop-up will feature an immersive exhibition divided into five themed zones, designed to resonate with the album's heart-pounding theme. Visually captivating elements, such as blue chiffon curtains and lace lighting, will enhance the experience, allowing visitors to dive into the universe of RESCENE upon entry.
Notably, visitors can enjoy high-quality sound listening zones to experience tracks from the new album, as well as the 'FIND THE PULSE' area that amplifies the heartbeat sound, increasing the vibrancy of the setting.
The pop-up aims to engage visitors with diverse participatory content, such as leaving messages for RESCENE members, a 'Mosaic Wall' where guests can piece together a large image, a heart-shaped pin bowling experience, and a photo wall featuring life-size panels of the group. This unique approach is expected to attract the MZ generation looking for distinctive entertainment.
A representative from PLAYXSTUDIO commented, "We are opening this pop-up store to provide an immersive experience of the unique charms of RESCENE's 'PULSE' album coinciding with their comeback. PLAYXSTUDIO will establish itself as a leading shopping platform in Seongdong, bridging beauty, fashion, and lifestyle curation."
