Global makeup brand TIRTIR has been awarded the 2026 Red Dot Design Award in the Brands & Communication Design category for its Seongsu Flagship Store located in Seoul.
The Red Dot Design Award is recognized as one of the three most prestigious international design competitions alongside Germany's iF Design Award and the American IDEA. It selects outstanding design projects across various fields, including product design, brand identity, and communication design.
The TIRTIR Seongsu Flagship Store is conceptualized under ‘SHADE VALLEY’, which signifies 'a space that allows you to define beauty in your own way.' The design reflects TIRTIR's brand philosophy of respecting unique beauty in individuals and enabling them to discover their own colors and styles. This project was a collaboration between TIRTIR's space planning team and design studio Labotory.
Notably, the flagship store offers an immersive experience, allowing customers to explore TIRTIR's entire range of products and shades in one location. The design aims to convey the brand's commitment to diversity and individuality by reflecting a broad spectrum of shades throughout the space.
As part of its 2024 rebranding initiative, TIRTIR will introduce the slogan 'Be You, Be Confident', emphasizing respect for individual personalities and diversity while providing various products and options for confident self-expression. The Seongsu Flagship Store exemplifies this brand direction by enabling customers to engage with TIRTIR's values and messages beyond just product offerings.
A TIRTIR representative stated, “This award is significant as it acknowledges the design value of the Seongsu Flagship Store, which embodies TIRTIR's brand philosophy in spatial form. We will continue to deliver TIRTIR's unique experiences across various brand touchpoints, not just through our products.”
