The lifestyle brand Beyond, under LG Household & Health Care, has partnered with the global company BANDAI to launch a limited edition of Tamagotchi products, available exclusively in November at Olive Young's online and offline stores. This collaboration reflects the popular skinification trend, adding Tamagotchi's iconic and whimsical character appeal to Beyond's best-selling hand creams and body vitamin line.
The 'Beyond X Tamagotchi' collaboration edition features a selection of popular items including Olive Young's top-selling Classic Hand Cream Deep Moisture. Beyond aims to enhance the enjoyment and collectability of body care moments through this collaboration, which resonates with Tamagotchi's cross-generational popularity.
This limited edition includes a total of seven products: four variations of Classic Hand Cream – Deep Moisture, Total Recovery, Deep Moisture Olive, and Gel Revital – alongside two types of Body Vitamin lotions and a foot cream. The Body Vitamins will feature specially curated offerings such as a Brightening Body Lotion and a Lifting Body Lotion. Customers will also receive promotional items such as earphone cases, mouse pads, and random keyrings with their purchases.
The Beyond X Tamagotchi collaboration will be presented during the 'Olive Young Picks' event throughout November. Beyond plans to leverage the Tamagotchi universe in content creation, offering diverse experiences that integrate their body care products into everyday life.
A representative from LG Household & Health Care noted, 'The Beyond X Tamagotchi edition combines the wit and color of Tamagotchi with Beyond's bestsellers. We aim to continually present products and experiences that meaningfully integrate into our customers' preferences and daily lives while expanding brand touchpoints.'
