Clarins has selected internationally renowned actress, director, and producer Zhang Ziyi as the global spokesperson for its high-end skincare line, Clarins Precious.
Zhang Ziyi is recognized for her exceptional acting skills and artistry, establishing a distinct presence in the global film industry. Her image, embodying both strength and elegance, reflects the philosophy of Clarins Precious, which focuses on natural beauty and skin longevity. Her dedication to in-depth research and craftsmanship in each of her roles resonates with the values of Clarins Precious, which emphasizes scientific expertise, innovation, and premium skincare.
As the global spokesperson, Zhang Ziyi will introduce the innovative skincare philosophy and brand heritage of Clarins Precious to audiences worldwide. The upcoming campaign is set to capture her genuine dedication to the arts alongside Clarins' expertise, illustrating a journey towards healthy radiance and skin longevity through consistent rituals and professional care.
Katalin Berenyi, Global Brand Director at Clarins, expressed her enthusiasm: "We are thrilled to welcome Zhang Ziyi to the Clarins Precious family. Her craftsmanship, excellence, and passion for innovation align perfectly with Clarins' values, and her authentic affection for the brand makes this partnership particularly special."
Zhang Ziyi remarked, "I have always admired Clarins' spirit of innovation. Their deep commitment to excellence mirrors my own approach to acting. I am honored to join the Clarins family and be part of the journey with Clarins Precious."
This global campaign and creative content is expected to launch simultaneously worldwide in September.
