LG Household & Health Care's ongoing ESG initiative, the children's health musical 'Shining Perio,' is set to launch its first performance on the 27th of this month. This year, children attending the performances will receive experience kits featuring LG Household & Health Care's health supplement 'Kitensial' aimed at promoting growth.
'Shining Perio' addresses everyday hygiene challenges faced by children through engaging stories and characters, facilitating the learning of healthy hygiene habits. This year marks the ninth edition of the program.
The initial performance will take place at 'Bupyeong Duri Kindergarten' in Bucheon, Gyeonggi Province, with subsequent shows scheduled through November at early childhood education institutions, elementary schools, and regional cultural centers in the Seoul metropolitan area.
The show aims to go beyond mere information delivery by incorporating audience participation games, quizzes, and experiential performances to help solidify habits that children can practice in their daily lives.
A survey conducted last year among over 4,300 guardians of children who attended the 'Shining Perio' musical indicated that 84% observed improvements in their children's tooth brushing habits post-performance, with over 80% reporting enhancements in handwashing habits.
This year’s performances will introduce new songs, 'Brushing Song' and 'Handwashing Song,' which naturally integrate the correct order and timing of each stage through lyrics and choreography. Featuring melodies and dance moves reflective of current trends, these songs are designed to encourage children to sing along and engage.
Additionally, LG Household & Health Care will provide two samples of the 'Kitensial' health supplement for all children attending performances through to the final show in November.
