Skin1004, a raw ingredient-focused skincare brand under Craver Corporation, is accelerating its market penetration in Nordic countries, including Finland, Denmark, and Sweden, by enhancing offline consumer touchpoints.
The brand is collaborating with key local distribution partners to strengthen brand experience in major channels. This includes leveraging offline platforms from large K-beauty events to flagship stores in major department stores and beauty platforms, while simultaneously integrating online marketing to widen consumer touchpoints.
In Finland, Skin1004 participated in the Yeppo Korea Festival held in Helsinki on the 8th. At this event, organized by Baestyle, a leading K-beauty distributor, the brand operated an independent booth showcasing its best-selling 'Hyaluronic-Cica Waterfit Sun Serum' along with other key products. Approximately 30 influencers were invited to promote the event through Yeppo’s official social media, encouraging on-site visitor engagement through product experiences and purchase-linked promotions. The event saw sales exceeding five times the weekend average at the Yeppo & Soonsoo store in Mall of Tripla, indicating significant local consumer interest.
In Denmark, Skin1004 is expanding its distribution network primarily through the renowned department store and retail brand Salling. Following successful entries in Salling’s Aarhus and Aalborg locations, the brand has now opened its Copenhagen store. On the 21st and 22nd, the new Copenhagen store celebrated its opening with a unique popup store, marking it as the only K-beauty brand to do so. The popup featured spaces for consumers to experience Skin1004’s main products while participating in engaging activities, further enhancing local brand experience. Skin1004 plans to continue collaborating with Salling for seasonal campaigns and other marketing initiatives in Denmark.
In Sweden, the brand is transitioning its online-based distribution to offline formats. From the 17th to the 23rd, Skin1004 operated a standalone popup store at Lyko's flagship store on Drottninggatan, showcasing key products from its Centella line, including the Centella ampoule, ampoule foam, and quick calming pads. This initiative aims to expand the existing online-centered brand experience into offline settings and reinforce connections with consumers through online banners and community events. During the upcoming Black Week in November, the brand will conduct promotional activities involving discounts and giveaways for purchasing customers to further solidify its position in the Swedish market.
Chun Hang-il, CEO of Craver Corporation, stated, “The Nordic region is emerging as a key market with rapidly growing interest and demand for K-beauty. Skin1004 will continue to strengthen collaborations with major local distributors to expand both online and offline brand experiences tailored to local market and consumer characteristics, thereby solidifying our market presence.”
