ADAPT (대표 박정하), a D2C media commerce company based on life solutions, announced on the 27th that it achieved its highest monthly sales ever in Hong Kong this July through a digital marketing collaboration with Meta.
This achievement was made possible using Meta's AI advertising solution, Advantage+, to precisely target potential customers in the Greater China region. Additionally, the company expanded its reach through partnership advertising, leveraging influential local content to enhance consumer engagement and drive conversion rates.
As a result of this marketing strategy, ADAPT's total sales in Hong Kong for July were approximately 3.3 times higher than in January, setting a new monthly record. Additionally, the daily sales of ADAPT's Hong Kong direct-to-consumer (DTC) platform also achieved an all-time high in the same month.
Performance by brand also saw improvement, with ADAPT's K-beauty brand Objet and high-performance hair solution brand AFE expanding their presence in the Hong Kong market. Notably, AFE has experienced continuous sales growth for three consecutive months since its launch in Hong Kong in May.
According to Kim Hyung-jun, Client Partner at Meta Korea, who supports ADAPT's digital marketing strategy in Hong Kong, "ADAPT maximized conversion rates on its DTC platform using Meta's AI advertising solutions, while simultaneously leveraging partnership advertising to blend the awareness of various local creators with brand messaging in a single advertising experience, achieving remarkable growth in the Hong Kong market in a short period. The strategic execution that balances performance and branding is impressive."
