CJ Olive Young is set to commence its 'Olive Young Sale' from the 30th, running for seven days, to introduce fall beauty and wellness trends.
This event aims to cater to customers looking to refresh their makeup and manage their health as the season changes, showcasing approximately 34,000 beauty and wellness products. Additionally, offerings will be available for foreign customers visiting South Korea during the peak fall travel season.
As autumn approaches, customer demand for color cosmetics tends to rise. For instance, in September of the previous year, online searches for the keyword 'color cosmetics' on Olive Young's platform increased by 20% compared to the previous month, alongside a corresponding rise in related product sales. Keywords linked to the fall season also saw significant increases in search volume, including 'autumn warm palette' at 379%, 'autumn lips' at 344%, and 'autumn blush' at 327%.
In line with these trends, a variety of color cosmetics suitable for fall makeup will be presented during the sale. Products reflecting the autumn mood, such as the 'Peripera' rose-toned tints and the 'Naming' pencil liner for natural shading, will be available, along with sets featuring 'Ofra Cosmetics' highlighters and 'VDL' cushions (brands listed in alphabetical order).
As the demand for health management products continues to grow, the wellness category will also see enhanced offerings. Olive Young's wellness segment has recorded an average sales growth rate of 32% annually from 2021 to 2025. The sale will include 'Daily Wellness' products designed for convenient health management, featuring items such as 'Biorectra' magnesium, 'Bibilab' low-molecular collagen, 'All the Better' protein shakes, and 'Foodology' Mediterranean oil cleansing (brands listed in alphabetical order) at competitive prices.
Additionally, the sale aims to attract foreign visitors during the fall tourism season. Several products and sets recognized as bestsellers among global customers will be highlighted, including 'Biodance' Hydro Sera-Nol Real Deep Masks, 'Anua' PDRN Cream, 'Arenesia' Fresh Cleansers, and 'Toriden' Dive-In Low-Molecular Hyaluronic Acid Masks and Soothing Mists (brands listed in alphabetical order).
