Labo H, Mise en Scène, and Hanyul are participating in a collaboration campaign with Olive Young and Sanrio Characters, unveiling exclusive project products. Each brand is releasing limited-edition editions featuring character designs and special merchandise, incorporating popular figures like Hangyo-dong, Pochaco, and Hello Kitty.
Labo H, specializing in scalp skincare, is launching a Hangyo-dong edition that includes three products: Cooling & No Sebum Shampoo, Water Scalper, and Ampoule Tonic. This campaign suggests a skincare routine aimed at refreshing the scalp during hot weather.
The Cooling & No Sebum Shampoo features Triple Action Capsule™ technology, assisting with moisture replenishment and sebum management. Users can experience a refreshing scalp free from odor with just one application. The Water Scalper, a gentle water-type product containing AHA, BHA, and PHA, effectively dissolves impurities and reduces scalp heat instantly after use. The Ampoule Tonic is a mist-type product that can be applied anytime for scalp soothing and itch relief.
Mise en Scène, recognized for surpassing 100 million bottles sold and winning Olive Young Awards for eleven consecutive years, is presenting its Perfect Serum, Curling Essence, and Hello Bubble in a Pochaco tanning edition. The Perfect Serum includes two full-sized products and a convenient 30ml travel size, while the curling essence comes in a large size designed to protect against heat damage and enhance curl longevity. The Hello Bubble products will be available in special sets featuring Ash Black and Matte Brown shades.
Hanyul introduces a unique ‘Rainy Day’ concept project set in collaboration with Hello Kitty and Hangyo-dong. This set emphasizes a moisture care routine that remains effective even in the heat. Its representative products include the Mugwort Hyal Serum, Mugwort Hyal Cream, Young Mugwort Pack Foam, and Moonlit Yuzu Pack Foam, all presented with special designs and configurations.
Known as the ‘Oil-controlling Hydration Serum’, the Mugwort Hyal Serum holds 34% more moisture than standalone hyaluronic acid, making it a favorite for oily and combination skin. The Young Mugwort cleansing pack foam, nicknamed ‘Mugwort Cake Foam’, has sold over 700,000 units within two years, featuring a formula that utilizes finely ground domestic mugwort to effectively absorb sebum and cleanse impurities from pores.
Each brand will also offer special merchandise and promotions linked to Sanrio Characters. Labo H will include a tanning Hangyo-dong design mirror keyring and luggage tag, as well as a special configuration combining large refill packs and smaller products. Outdoor advertisements will be placed in Gangnam Coex and Euljiro areas. Mise en Scène will provide Pochaco pouches and stickers alongside products, offering a three-piece pouch set based on purchase amounts. Hanyul features Hello Kitty-designed hand mirrors, hair fixing sheets, and a pore brush & case designed by Hangyo-dong, useful for pre- and post-skincare routines.
