Global beauty company ABLE C&C, led by CEO Shin Yoo-jung, has announced the launch of the 'Pastel Blusher Cozy Collection' by its brand A’pieu on the 28th. This new collection expands on A’pieu's existing 'Juicy Pang Pastel Blusher' by adding four new shades that align with the fall/winter season’s aesthetic.
The newly introduced colors are designed to evoke a soft and warm mood while offering a blurring texture and clear, juicy tone. The four shades include: Vanilla Beige 'Angora Vanilla (BE05)', Soft Coral 'Coral Pom Pom (CR09)', Soft Rosy Pink 'Puff Pink (PK14)', and Warm Brown 'Fluffy Brown (BR02)'.
Combining Angora Vanilla and Coral Pom Pom can create warm, cozy makeup looks, while Puff Pink adds a fresh and lively tone. When paired with the existing colors, these new shades allow a variety of makeup styles suitable for the fall and winter seasons.
The products feature a fine and soft powder that naturally smooths out skin imperfections, helping achieve a flawless finish. They adhere delicately, allowing for easy layering without compromising color clarity. Furthermore, the use of oil-absorbing powder reduces makeup breakdown, ensuring longer wear. The formulations include cotton extract and the 'VITA-JUICY COMPLEX' to support a vibrant makeup appearance throughout the day.
Among the new colors, Angora Vanilla, Coral Pom Pom, and Puff Pink will be exclusively available at Olive Young, which will also run a special gift promotion offering a 'Mini Pastel Blusher Brush' to purchasing customers. From the 30th to September 5th, during the 'Olyoung Sale' period, the Juicy Pang Pastel Blusher will be offered at a 28% discount. Fluffy Brown is set to be unveiled first on Musinsa on the 14th of next month.
Choi Ye-soo, the head of brand strategy at ABLE C&C, stated, “This Cozy Collection reinterprets the soft and warm ambiance characteristic of the fall/winter season with A’pieu’s distinctive colors. We hope users will enjoy diverse F/W makeup by layering multiple colors, rather than sticking to just one shade.”
