Vegan cosmetic brand TOCOBO has surpassed 10 million cumulative sales of its sunscreen products, reaffirming its competitive edge in the global market.
Since entering the sunscreen market in 2022 with its 'Bio Watery Sunscreen' and 'Cotton Soft Sunscreen Stick,' TOCOBO recorded 8 million total sales by August 2025. Now, within approximately three years, the brand has achieved the significant milestone of 10 million units sold, solidifying its status as a leading sunscreen brand. The products are noted for their comfortable application, matte finish, and appealing packaging design, helping them become a cornerstone of the brand.
The growth of TOCOBO in the global market is particularly impressive. Its sunscreen products are sold across distribution channels in the United States, Europe, and Asia, and have ranked first in sales within health and beauty channels in South America, including Mexico and Chile. Domestically, the brand has gained significant popularity, ranking first in real-time sales for the sunscreen category at Olive Young and expanding its presence in military exchanges this year.
In addition to sunscreen, TOCOBO's lip care line has also exceeded 5 million units sold, establishing itself as a key category for the brand. The lip care line recorded a remarkable sales growth rate of 968.6% in 2023, supported by positive consumer responses to products like 'Juicy Berry Plumping Lip Oil' and 'Collagen Boosting Lip Mask.'
TOCOBO's achievement of 10 million sunscreen product sales is a significant demonstration of consumer trust and market competitiveness. The brand plans to continue expanding its sunscreen lineup tailored to various skin types and lifestyles, further enhancing its competitive position in the global K-beauty market.
