TIRTIR, a global makeup brand, has unveiled the main film for its 'YOUR GLOW, ON-AIR' campaign featuring global ambassador V. This initiative aims to showcase natural skin expression and promote a clean glow aesthetic.
The campaign began gaining attention with a teaser video released on the 24th, leading up to the full film's launch on the 28th. It is set to roll out across various markets, including domestic and international, centering around TIRTIR's new product, the 'Tinted Skin Glow Cushion.'
The 'Tinted Skin Glow Cushion' is designed for a lightweight and comfortable application, delivering clean luminosity and a naturally radiant skin finish. It features skincare properties with 24-hour long-lasting coverage, emphasizing a clean glow makeup look that enhances the skin's natural texture.
A TIRTIR representative stated, "With the teaser's release garnering significant interest, we are pleased to share the main film of the 'YOUR GLOW, ON-AIR' campaign, showcasing the clean glow and natural skin expression that the 'Tinted Skin Glow Cushion' offers alongside our global ambassador, V."
Furthermore, the 'Tinted Skin Glow Cushion' is set for a soft launch in domestic markets on September 14 through the Naver brand store, following its introduction in major global markets. It will also be available at the flagship stores in Seongsu and Myeongdong, with a subsequent rollout planned for TIRTIR's official online store.
