Global makeup brand Etude is set to launch its ‘Vintage Ribbon Collection’ in anticipation of the approaching fall season. This collection reflects a vintage mood through its innovative products and unique packaging.
Reinterpreting the trending ‘melting’ colors, Etude aims to propose a soft fall makeup look centered around muted pink-beige and rose shades. The collection promises to create a calm yet charming makeup aesthetic that harmoniously connects lip, eye, and lash products.
Highlighting the collection is the newly introduced ‘Duo Fixing Tint.’ This innovative lip product employs a dual-lock system: a first layer of a dense velvet texture locks in color, while a second layer of a non-mixing gloss texture adds clarity and glow. This product addresses the common challenge associated with glossy lips, maintaining the natural hue of trendy glossy looks while ensuring long-lasting wear.
The formula utilizes advanced technology to seamlessly integrate the velvet and gloss textures, achieving optimal lip expression when both are used together. Clinical tests have certified color longevity of up to 8 hours, allowing users to comfortably maintain the glossy lip look throughout the day. The tint is available in six colors, with shades like the subtle beige-pink ‘Slight Beige’ and the muted rose ‘Softly Rose’ being offered in bundled sets that include stress balls appealing to MZ consumers.
Also launching is the ‘My Petit Palette 09 Vintage Mode It’s Wild,’ a multi palette featuring a cohesive range of pink-beige and rose hues. This palette includes shadows, blushes, and highlighters designed to facilitate a complete makeup look, enhancing its collectible value with vintage ribbon-themed packaging and a mini brush keychain.
The ‘Poyoung Eye Maker’ will introduce a new color, #I Want to Highlight, incorporating a blend of moist shimmer browns and melting brown tones for natural eye makeup looks. This versatile product can makeup under shadows and highlights for a healthy glow, suitable for daily wear in the fall season.
Etude's bestselling ‘Curl Fix Mascara’ will also be part of the Vintage Ribbon collection sets. These sets feature a specialized curler designed to enhance curling longevity while ensuring lashes remain in place. After applying mascara, a second curl with the dedicated curler helps create a striking lifted makeup look.
According to an Etude representative, “The Vintage Ribbon Collection is a reinterpretation of the trending melting colors this fall, infused with Etude’s unique mood. Particularly, the new Duo Fixing Tint is anticipated to deliver both natural glossy lip aesthetics and excellent longevity, establishing it as a new choice in lip makeup.”
