BLACKFORET Launches Interactive Brand Booth at Musinsa Mega Store

BLACKFORET, a specialized hair care brand under the global beauty group Aekyung Industrial, will operate an interactive brand booth from September 1 to September 14 at the Musinsa Mega Store in Seongdong-gu, Seoul. Notably, on September 4, brand ambassador Kim Won-hoon will visit the site to engage directly with consumers and expand brand experience.

Succeeding the announcement of Kim Won-hoon as the face of BLACKFORET in July, the brand is implementing various online and offline marketing initiatives to address hair loss and scalp concerns in a relatable manner. This event marks the first offline consumer event since his appointment, designed to provide consumers with direct engagement and experiences with BLACKFORET’s products.

Attendees will have the opportunity to experience BLACKFORET's flagship product, the 'Root Power Scalp Cool & Deep Clean Shampoo,' firsthand. An experiential zone will allow consumers to feel the product's texture and cooling effect, alongside engaging programs that promote interactive participation.

Specifically, on September 4, from 4 PM to 6 PM, Kim Won-hoon will be present to interact with attendees. During this period, a time-limited promotion will offer an additional authentic product to customers purchasing the 'Root Power Scalp Cool & Deep Clean Shampoo.' Furthermore, purchasers will qualify for a lucky draw with guaranteed prizes. Kim Won-hoon is also expected to participate in the event, enhancing consumer interaction.

A representative from BLACKFORET stated, “This event has been designed to allow consumers to experience BLACKFORET’s products and brand in a relaxed setting, aligned with Kim Won-hoon’s approachable and cheerful image. We intend to elevate interest in scalp care through various engaging activities and continue to expand the unique brand experience of BLACKFORET.”

Additionally, BLACKFORET's flagship product, the 'Root Power Scalp Cool & Deep Clean Shampoo,' has been recognized for its effectiveness, having been rated first in the hair loss shampoo category by the large-scale hair loss community 'Daedamo' from October 2025 to June 2026, comprising 400,000 members. This recognition reinforces BLACKFORET’s positioning as a specialized brand for alleviating hair loss symptoms and promoting scalp health.