Kolmar, a prominent player in the Korean beauty industry, has been invited to participate in the renowned Première Vision Paris, marking the first time a domestic cosmetics company has received such an invitation. This recognition highlights Kolmar as a leading company in setting global trends within the beauty sector.
Première Vision Paris is the world’s largest exhibition dedicated to textiles and fashion materials, showcasing the latest trends, colors, and material innovations in the fashion industry. The event took place from the 1st to the 3rd in Paris, France, featuring participation from over 900 companies globally across various specialized sectors including yarns, fabrics, design, accessories, leather, and smart creations.
For this year’s exhibition, a 150㎡ (approximately 45 pyeong) area called the ‘Cosmetic Village’ was established for the first time to expand collaboration between the fashion and beauty industries. More than ten beauty companies, including French firms, participated to showcase a variety of products and technologies.
Kolmar additionally set up a booth in the main area dedicated to introducing seasonal trends, reflecting the Fall/Winter 2027-2028 trends proposed by Première Vision under the theme ‘Beauty meets Fashion’. The booth featured 27 trend colors displayed on a canvas wall.
Visitors from global fashion companies and luxury brands engaged with Kolmar’s offerings, mixing colors on-site and testing lip products to experience K-Beauty firsthand. The showcased products drew interest for their textures, formulations, and diverse color palettes inspired by fashion.
A representative from Kolmar stated, “This Première Vision Paris provided a significant opportunity to showcase Kolmar’s technological prowess and color development capabilities to the global market. We will continue to strengthen our competitive edge in color cosmetics and introduce differentiated products by incorporating innovative technologies.”
