Diptyque, the French niche fragrance brand imported and sold by Shinsegae International, is set to operate its 'Evergreen Pop-Up Store' at Incheon International Airport's Terminal 2 until October 26. This initiative aims to introduce travelers to a variety of Diptyque products and brand stories.
The pop-up will showcase key products including perfumes, body care, and home fragrances, along with engraving and gift-wrapping services for customers. Designed around the 'Evergreen' theme, the space evokes a serene natural environment, allowing visitors to experience the sensory world of Diptyque through scent, illustrations, and product narratives.
Three exclusive products will debut at this pop-up, including the 'Eau de Parfum 7.5ml Trio,' a travel-friendly set featuring Diptyque’s popular fragrances: Orphéon, Do Son, and Fleur de Peau. This collection of three 7.5ml fragrances caters to travelers looking to enjoy varied scents on the go.
Also making its duty-free debut is the 'Seoul Candle,' inspired by the city’s landscapes and ambiance. This city candle collection captures the vibrancy of Seoul, drawing inspiration from urban light and both modern and traditional architecture. The candle features floral musk notes derived from hibiscus, reminiscent of Korea's national flower, combined with an incense scent evoking city temples.
In addition, the 'Reed Diffuser 100ml Vessel' will be available for the first time in duty-free, featuring Diptyque's signature oval design etched into the glass, suggesting an elegant object. This smaller vessel addresses demand for gifts as travelers depart and will be offered alongside six refill options.
A range of promotions for customers will also be available, including initial engraving services on leather tags shaped like Diptyque’s logo for purchases over $200, along with optional gift-wrapping services using Diptyque’s signature gift boxes.
In celebration of the Chuseok season, a unique wrapping service inspired by Korean traditions will be offered for a limited time, available to the first 30 customers who spend over $230. This service marks the debut of such offerings in duty-free locations.
Additional gift incentives include a full-size 70g Candle Bay and a limited edition Diptyque tote bag based on purchase amounts. A representative from Shinsegae International stated, “This pop-up store has been established to allow both domestic and international customers visiting Incheon Airport to experience a variety of Diptyque products and brand stories, continuously expanding customer touchpoints in the duty-free channel through differentiated products and services.”
