Global total beauty company Aekyung Industry is launching a selection of popular products as part of its gift sets for Chuseok, the largest traditional holiday in Korea. These sets are thoughtfully designed to express 'love and respect,' catering to both givers and receivers with practical product combinations and aesthetic designs.
This year's Chuseok gift sets are structured around various concepts, including fragrance, ingredients, and design, allowing recipients to choose based on their preferences and needs.
Aekyung Industry has introduced sustainable packaging for some of the gift sets, opting for integrated and sleeve-type packages instead of separate shopping bags to reduce paper usage. Additionally, recycled materials are used for the plastic containers of the gift sets, highlighting an environmentally conscious approach.
The 'Heart No. 14' set features a colorful floral illustration design, which includes essential daily products from Aekyung Industry. It contains the 'Kerasys Perfumed Shampoo' with a fragrance reminiscent of daisies, 'Shower Mate Perfumed Body Wash' with freesia and jasmine scent, 'Shower Mate Cleansing Bar' featuring strawberry and yogurt composition, '2080 Original Alpha White Toothpaste,' and '2080 Fine Bristle Toothbrush.' The illustration captures the joy and relaxation of the holiday, showcasing a person in traditional attire lying in a field, symbolizing abundance.
The 'Objet No. 12' and 'Objet No. 25' sets elevate the gift experiences by incorporating famous artworks by Vincent van Gogh and Gustav Klimt. They consist of the 'Kerasys Damage Clinic Protein Shampoo' containing 17 kinds of amino acids, proteins, and argan oil, 'Shower Mate Yuzu Body Wash' with a refreshing yuzu scent, and '2080 Original Alpha White Toothpaste,' among various offerings tailored to the themed sets.
The 'Perfume Collection No. 20' focuses on Aekyung’s perfume lines from Kerasys and Shower Mate, providing a fragrant daily experience. It includes the 'Kerasys Perfumed Shampoo' with a lovely daisy scent, the freesia and jasmine-scented 'Shower Mate Perfumed Body Wash,' and the 'Shower Mate Cleansing Bar' with strawberry and yogurt ingredients. These sets are designed to appeal to younger generations who prioritize scent during the upcoming Chuseok.
The 'Milk Collection No. 26' incorporates natural ingredients such as goat's milk and oatmeal. It includes the 'Shower Mate Goat's Milk Body Wash' and 'Shower Mate Goat's Milk Cleansing Bar,' as well as 'Kerasys Oatmilk Shampoo,' providing moisturizing and hair care products essential for the dry season in a single set.
Finally, the 'Propolis Collection No. 32' offers products based on natural ingredients like propolis, royal jelly, and honey. It features 'Kerasys Propolis Shampoo' and 'Kerasys Propolis Treatment' to care for damaged and split hair, alongside 'Shower Mate Propolis Body Wash' containing apricot seed and tea tree oil, and '2080 Propolitus Toothpaste,' which includes eucalyptus.
Through these Chuseok gift sets, Aekyung Industry aims to present a diverse range of practical daily essentials, emphasizing both ergonomics and aesthetics, targeting gift demand that balances functionality and sentiment during the holiday.
