CJ Olive Young has announced a large-scale nationwide promotion in collaboration with Sanrio Characters. This initiative, as detailed on the 3rd, aims to provide customers with unique shopping experiences through various locally-inspired content, limited-edition goods, and experiential pop-ups.
Throughout September, Olive Young will present shopping benefits and gifts that capture the appeal of Sanrio Characters. Beginning on the 7th, customers making purchases will receive a randomly distributed ‘Regional Hello Kitty’ fan, which combines local delicacies with the iconic character. Following this, from the 11th, gifts featuring 'School Uniform Hello Kitty,' and from the 18th, 'Hanbok Hello Kitty' designs in a container format will be distributed based on purchase amounts. Each container is functional for storing items, adding practicality to the charm of these exclusive goods, which are available in limited quantities until supplies last.
Additionally, Olive Young has organized various shopping promotions. Starting from the 11th for five days, a special offer called ‘Come Visit Sanrio for 5 Days’ will provide additional discounts on Sanrio-character collaborative products. Olive Young Members will also receive an ‘Olive Kit’ for purchases over 50,000 won. From the 18th to the 24th, coinciding with the Chuseok holiday, the ‘Autumn Gift Collection with Sanrio’ will feature curated special products targeting gift-giving needs and will include additional discounts.
During the promotion, consumers will experience Hello Kitty content reflecting local specialties within town stores and specialty locations. The exterior of each store will feature designs incorporating local representative foods like Gyeongju's night snacks, Busan's fish cakes, Jeju peanuts, and Jeonju bibimbap. Store interiors will also vary by region with displays such as character cutouts and signage, creating a unique Hello Kitty discovery experience at each location. Notably, core locations frequented by foreign tourists, such as the Gyeongju Hwangnam and Anguk Station stores, will highlight a ‘Hanbok Hello Kitty’ display, incorporating elements of Korean beauty.
Additionally, Olive Young N at Seongsu will host an experiential pop-up called ‘OLIVE YOUNG CITY TOUR.’ The first floor of Olive Young N will be themed ‘OY CITY,’ allowing customers to explore the store and complete missions as if traveling alongside Sanrio Characters. The adjacent Trend Pot by Seongsu will also showcase a Sanrio Characters-themed area until the 13th, providing limited goods such as photo cards, acrylic stands, and picnic mats based on purchase amounts.
According to an Olive Young representative, “This Sanrio Characters promotion uniquely showcases regional specialties through design and expands customer touchpoints with rich shopping benefits and experiences available in Seongsu. We will continue to integrate Olive Young's trends with diverse content to ensure that visiting our stores offers a truly enjoyable and differentiated shopping experience.”
