Sulwhasoo, a global luxury beauty brand, has introduced the '60th Anniversary Jaum Balancing Cream Set' in celebration of Chuseok. This initiative is aligned with the seasonal demand for holiday gifts, emphasizing various gift sets centered around the Jaum Balancing Cream and special packaging services.
Originally launched as 'ABC Ginseng Cream' in 1966, the Jaum Balancing Cream marks its 60th anniversary this year. It is recognized as South Korea's No. 1 anti-aging cream for eleven consecutive years and remains a flagship product of Sulwhasoo. The cream claims to restore collagen levels in the skin by 38% within 48 hours while enhancing firmness by 13 times, delivering a ‘high-density skin’ experience.
The Jaum Balancing Cream Rich Set includes components such as Jaum Cleansing Foam, Yoonjo Essence, Jaum Capsule Serum, and Jaum Balancing Cream Rich, allowing consumers to experience a comprehensive skincare routine. It is proposed as an ideal gift for customers keen on skincare during the changing seasons, as well as a gesture of gratitude for parents, family, and friends.
To elevate the gifting experience, Sulwhasoo offers its exclusive gift packaging service called 'Jihambo.' Inspired by traditional Korean wrapping culture, Jihambo is designed to convey thoughtfulness and quality in the gifting process.
Additionally, from August 31 to September 27, customers purchasing major products, including the 60th Anniversary sets, through key official e-commerce channels will enjoy the Jihambo packaging and various gift benefits. Customers who purchase the 60th Anniversary set will receive a 'Jaum Balancing Massager' to assist in cream absorption and elasticity care, while those acquiring major gift sets will receive the Sulwhasoo cosmetic bag.
