Luxury beauty brand Sulwhasoo is introducing a customer engagement event titled 'Time Travel, Finding My Time' to commemorate the 60th anniversary of its Jaum Balancing Cream. This initiative is part of the ongoing global campaign 'Beauty Crafted in Time,' designed to share the value of the six-decade heritage of ginseng research with customers.
The event aims to convey the essence of beauty that Sulwhasoo pursues through various experiential programs. Starting from September 8, an online content format called 'Time Test resembling Myself' will be available for approximately two months. This interactive content allows customers to reflect on their past experiences and discover their unique sense of time. Based on test results, Sulwhasoo will provide recommendations for locations around Bukchon that embody the marks of time and unique beauty.
The recommended locations are handpicked by Sulwhasoo, offering customers an offline experience connected to their online discoveries. Participation is facilitated through a link in Sulwhasoo's official Instagram profile, with content available in both Korean and English for global accessibility.
Customers who complete the online test will have the opportunity to engage in various on-site programs at the Bukchon Sulwhasoo House. Visitors can participate in the 'Artisan Card Journey,' where they collect stamps throughout the Sulwhasoo House and complete a postcard. Additionally, they can record their stories on a message wall by answering three thought-provoking questions that reflect on the value of time, and view messages left by other customers. Those who successfully validate their participation will receive exclusive merchandise created in collaboration with PLACE 13.
A special program set against the backdrop of Bukchon’s nightscape will also be offered. This private experience, hosted in collaboration with writer Choi Hye-jin, will invite 60 customers selected via lottery.
The 'Time Travel, Finding My Time' program at Bukchon Sulwhasoo House will run from September 8 to 18, while the 'Bukchon Night' program will take place from September 19 to 21.
Additionally, Sulwhasoo’s Jaum Balancing Cream, launched in 1966 as 'ABC Ginseng Cream,' has been developed based on over 60 years of ginseng research. The brand is leveraging the 60th anniversary of its Jaum Balancing Cream to showcase its research heritage and values through various initiatives in the 'Beauty Crafted in Time' campaign.
