Osulloc, a leading luxury tea brand in South Korea, is preparing for the 2026 Chuseok holiday with a diverse range of tea gift sets and a special wrapping service under the concept of ‘A Season Where Moonlight Becomes the Aroma of Tea’.
The wrapping service, which enhances the quality of gifts, will be available in three colors: white, brown, and pink. The brown wrapping is particularly notable as it is made from a specially developed fabric inspired by the traditional hanbok material called ‘oksa’. This fabric features low transparency, a subtle sheen, and an elegant texture, and can be used for multiple purposes such as window coverings or table settings, adding collectible value.
The gift sets offer a variety of selections to cater to different preferences. Highlights include the ‘Tea Edition Heritage,’ which features a premium selection of Masters Tea, Sejak, herbal tea, and blended tea, alongside the ‘Tea Edition Special,’ which includes pure teas, herbal teas, and blended teas. For a more casual gifting option, economically priced sets are also available.
To assist customers in preparing their Chuseok gifts in advance, Osulloc will run a promotional campaign. From September 7 to 16, the Osulloc direct mall will offer its ‘Chuseok Early Bird Encore,’ which includes maximum discount benefits and coupon packs based on purchase amounts, along with daily first-come-first-served events and additional beauty point accumulation events. The promotion will continue from September 17 to 30, enhancing the customer experience during this festive season.
