Myeongji Factory Opens Its First Pop-Up Store in Seongsu

The global beauty brand Myeongji Factory has launched its first standalone pop-up store, "Soybean Mill House," in the heart of Seongsu-dong, operating from September 9 until September 21. The store introduces a unique blend of experiential activities and gifts, featuring five main benefits aimed at engaging visitors.

Among the highlights is a novel experience where participants can scoop up soybeans to weigh exactly 87 grams. This weight corresponds to the 87% soybean oil content in Myeongji Factory's flagship product, the "Pure Soybean Cleansing Oil." Successful participants will receive a full-sized 200ml bottle of the cleansing oil, while those who do not make the weight will still be rewarded with a 55ml miniature for their efforts.

Every day, the first 100 visitors will receive a complimentary full-sized "Pure Soybean Cleansing Balm," which features a soft sherbet texture effective at dissolving both sebum and waterproof makeup.

Additional rewards for pop-up visitors include a "Soybean Mill" journal and a soybean tarpaulin bag when they follow Myeongji Factory’s official social media accounts. Furthermore, sharing their experience on social media will earn them a 20ml tube of the Pure Soybean Cleansing Foam. Participants who succeed in the onsite "Soybean Harvest" mission will receive a miniature of the Pure Soybean Cleansing Milk.

Moreover, all products in the pop-up store are available at discounts of up to 60%, allowing visitors to both experience and shop simultaneously.

The pop-up also features a product testing zone where visitors can freely experience five varieties of the "Pure Soybean" line along with the new "Azulene Hyaluronic 2X" line. Myeongji Factory aims to create a comprehensive experience that weaves the brand and product narratives through engaging missions and a variety of rewards.

The brand representative stated, “We designed the 'Soybean Mill House' concept to allow visitors to naturally experience the brand and product stories. We have prepared various rewards, including experiences related to soybeans, full and miniature products. We hope visitors enjoy this unique combination of experience, play, and shopping that can only be found at the 'Soybean Mill House.'”

The Myeongji Factory "Soybean Mill House" is located at 99 Yeonmuja-gil, Seongdong-gu, Seoul, and operates from 11 a.m. to 8 p.m.