Aekyung Industrial, a global total beauty company, has recently partnered as the official sponsor of a notable contemporary art exhibition by renowned artist Georg Baselitz, aiming to broaden consumer engagement through culture and art.
The company has set up brand booths at the Sehwa Art Museum, allowing visitors to experience its key beauty brands while appreciating world-class modern art. The booths, located in the lobby on the first floor of the museum, feature Aekyung's representative products, including the skin-first makeup brand AGE20’S and the makeup-focused brand LUNA. Visitors can explore these brands before or after viewing the exhibition, enjoying a unique cultural experience that intertwines art and beauty.
Through this sponsorship, Aekyung Industrial seeks to extend the role of a beauty company closely tied to everyday life into the realms of culture and art, enhancing their engagement with consumers in diverse ways. The initiative specifically aims to introduce Aekyung's prominent beauty brands to international visitors attending the exhibition, thereby expanding the brand experience and strengthening connections with a global audience.
Aekyung representatives commented that beauty inherently possesses a cultural aspect that inspires consumers' daily lives and emotions, reinforcing the deep connections between art and beauty. They added that the sponsorship of the Georg Baselitz exhibition allows attendees to experience Aekyung's various beauty brands alongside globally recognized art.
Furthermore, the ongoing exhibition at Sehwa Art Museum features a retrospective of over 60 years of Georg Baselitz's work, showcasing 46 pieces including early works from the 1960s and later series such as the 'Gold Paintings.' Notably, many pieces are being shown in South Korea for the first time, highlighting Baselitz’s distinctive visual language characterized by upside-down representations and fragmented forms. This significant event is scheduled to run from August 13 to December 27, 2026, at Sehwa Art Museum.
