French luxury brand Diptyque, imported and distributed by Shinsegae International, announced the launch of its wellness body collection, 'Les Rituels de Soin,' inspired by the ancient bath cultures of Rome and Greece. To commemorate the product launch, a pop-up store will operate in Seongsu-dong, Seoul, from the 12th to the 16th.
The new collection modernizes the traditional practices of body care, scents, and ingredients that have continued from ancient bathhouses. It comprises 'Morning Ritual' and 'Evening Ritual' products, designed to align with daily rhythms. The term 'ritual' refers to personal self-care habits performed in a set sequence. The Morning Ritual aims to energize and awaken dormant senses, while the Evening Ritual is crafted to promote relaxation.
The wellness body care collection includes 17 items such as hair and body care products, candles, lip waxes, body guasha, brushes, and sponges, along with six handcrafted decorative objects for bathrooms and living spaces, totaling 23 items.
Notably, the 'Les Rituels de Soin' body care collection features formulas made with 95% naturally derived ingredients and fragrances crafted from 100% natural sources. Melding scent, texture, efficacy, and design, the collection transcends simple body care to offer users a unique ritual experience in daily life.
The invigorating 'Morning Ritual' includes with a mint leaf bouquet fragrance, for rough skin, and with neroli and flaxseed oil scent. The 'Evening Ritual' features with chamomile notes, to comfort tired skin, and a beauty tool, , designed to relieve muscular tension.
The decorative collection extends the wellness experience into bathrooms and living spaces. With handcrafted objects like mirrors, storage boxes, trays, tissue boxes, apothecary jars, and travel bags, Diptyque encapsulates its value of 'Art de vivre'—the art of living beautifully and practically.
The pop-up store will allow visitors to engage all five senses while experiencing Diptyque's wellness rituals from the 12th to the 16th. Spaces will be organized into 'Morning Ritual' and 'Evening Ritual,' enabling customers to explore different sensory experiences and atmospheres at various times.
Special 'sound showers' will feature three themes: , , and . Upon entering designated areas, guests can experience immersive sound systems that evoke the essence of nature and water, art and community, fragrance, and rituals.
Additionally, a Gong Sound Therapy performance will promote slowing down and deeper introspection. Various activities centered around the collection's ethos will also be available, along with a photo zone showcasing the collection. Special gifts will be provided to all visitors, KakaoTalk reservations, and customers who make purchases at the pop-up store.
A representative from Shinsegae International commented, “This collection offers a new wellness experience for creating personal rituals that enhance the start and end of the day. We hope customers enjoy a sensory relaxation experience through our products, fragrances, and sounds at the Seongsu pop-up store.”
