Modern makeup artistry brand NARS has unveiled a new beauty editorial featuring San (real name Choi San) of the popular K-pop group ATEEZ. The editorial centers around the theme 'BE ICONIC,' which conveys the importance of discovering one’s true self and embracing a lifestyle reflective of that identity.
Through the lens of NARS’ iconic hero products and San's unique presence, the campaign creatively showcases three signature makeup looks that resonate with the iconic lifestyle message. The visuals and accompanying video content will be progressively released in the October issue of Vogue and across Vogue's digital platforms.
In the showcased editorial, San utilizes NARS' bestsellers, creating three distinct and compelling looks. The first look, 'ICONIC BLUSH,' features NARS’ signature blushes. It starts with 'Natural Matte Longwear Foundation in Mont Blanc' for a flawless matte skin base, and the cheeks are adorned with a combination of NARS' blush shades 'Behave' and 'Madly,' artfully reflecting the trend of sunburned makeup in NARS’s signature style. For the eyes, depth is added with 'Total Seduction Eye Shadow Stick in Laguna' and 'Blush Madly,' while lips feature 'Explicit Lipstick in Blame' as a base color, accented with 'Decadence' to achieve San's bold and dimensional signature iconic look.
The second look, 'INSATIABLE LIQUID BLUSH,' spotlights the iconic shade 'Orgasm' from NARS. Set against the clean canvas of 'Light Reflecting™ Foundation in Mont Blanc,' the look is enhanced with 'Insatiable Liquid Blush in Orgasm' for a fresh and glowing appearance on the cheeks. A light touch of the powdered blush in Orgasm on the eyes, combined with 'Afterglow Lip Balm in Orgasm' on the lips, completes a cohesive monochrome look.
Finally, the 'LIGHT REFLECTING' look utilizes 'Light Reflecting™ Foundation in Mont Blanc' to achieve a smooth and radiant silky glow. This is complemented with the luxurious cool pink beige 'Explicit Lipstick in Envy' and 'Quad Eyeshadow in Klong' for a chic and sophisticated modern aesthetic.
