Ryo Appoints Gong Seung-yeon as Global Ambassador and Unveils Renewed Rootzen Line

Amorepacific’s scalp and hair loss care brand Ryo has announced the renewal of its flagship Rootzen product line and the appointment of actress Gong Seung-yeon as its new global ambassador.

The selection of Gong Seung-yeon aligns with Ryo’s vision of promoting premium scalp and hair care, leveraging the actress’s clean and sophisticated image, derived from her healthy and shiny hair. Ryo plans to communicate its brand philosophy of achieving resilient and abundant hair through a campaign featuring Gong Seung-yeon alongside the renewed Rootzen line.

The newly launched Rootzen line is designed to help women manage fine and weak hair more effectively. It incorporates Grow Peptide technology, enhancing functions to alleviate hair loss symptoms and improve volume care. Each product features distinct attributes, including a volumizing shampoo, a treatment that cares for the scalp, and a scalp essence that can be massaged with a gua sha tip, offering a comprehensive professional solution. Additionally, the diverse lineup includes a natural volume fixer to provide an integrated hair solution.

Gong Seung-yeon expressed her enthusiasm, stating, “I am delighted to join Ryo as a brand model, especially for a brand that has dedicated a long time to researching scalp and hair health. I look forward to actively conveying the brand’s message to consumers.”

A representative from Ryo noted, “The renewal of the Rootzen line was planned to provide more professional solutions for healthy scalp and hair care. Together with our new global ambassador Gong Seung-yeon, we aim to lead the market with our unique technology and premium image.”

Since its launch in 2023, the Rootzen line has grown by offering tailored solutions for women's hair loss concerns, such as widening partings, weak hair, and volume loss. Notably, the main product, Ryo Rootzen Scalp Essence, achieved the number one position in the overall category on Olive Young's online mall by August 2025, establishing itself as a representative product in the women’s hair loss care market.