SKIN1004, a skincare brand under Kreyber Corporation, is intensifying its efforts to connect with Spanish consumers through K-Culture. The brand strategy not only encompasses exposure via large K-POP concerts but also includes hands-on product experiences and the expansion of local distribution networks.
On December 12, SKIN1004 conducted brand promotions for local consumers in conjunction with the KBS 'Music Bank World Tour Barcelona 2026,' held at the Estadi Olímpic in Barcelona. By leveraging the global gathering of K-POP fans, the brand aimed to provide direct product experiences alongside promotional activities to solidify connections between K-Culture and K-Beauty.
During the event, large screens showcased engaging videos centered around popular local products such as Madagascar Centella Ampoule, Hialu-Cica Waterfit Sun Serum, and Tone Brightening Toner. These visual narratives conveyed SKIN1004's brand identity and philosophy to an audience of approximately 10,000 attendees. Additionally, the 'DREAM EXPERIENCE' ticket purchasers, totaling 850 individuals, received exclusive welcome packs and samples of the global best-seller Hialu-Cica Waterfit Sun Serum, allowing them to experience the product formulations and textures in designated areas.
Importantly, SKIN1004 is not limiting its K-Culture initiatives to one-off marketing strategies. The brand is committed to expanding its distribution network in Spain to establish lasting consumer engagement. Following participation in the upcoming 'Music Bank in Madrid' in 2024, SKIN1004 is actively integrating into major retail channels in Spain, including DRUNI, Carrefour, and Primaprix. This allows consumers to encounter and purchase products in physical stores, broadening offline touchpoints.
CEO Jeon Hang-il of Kreyber Corporation noted, "As interest in K-Culture surges, K-POP has become an important link connecting global consumers with K-Beauty brands. SKIN1004 aims to continuously enhance opportunities for local consumers to experience the brand firsthand, while expanding distribution channels to strengthen our presence in Spain and across Europe."
