B.READY, a men's cosmetics brand under Amorepacific, has introduced a new product titled 'True Tone Cover Lotion 24H Longwear.' This new offering features a slim cover that adheres lightly to the skin, providing a natural appearance for an extended period.
Following the launch of its 3-in-1 'True Tone Lotion,' which addresses skincare, sun care, and skin tone coverage, B.READY has ventured further into the men's cover lotion category. Responding to male customers' needs for convenience and natural skin expression, the brand successfully advanced the cover lotion as a core category.
The 'True Tone Cover Lotion 24H Longwear' adds a powder function to the existing features, transforming it into a 4-in-1 product. This latest development is designed to minimize discomfort often associated with base makeup products, such as heaviness and transfer, while enhancing the qualities of natural coverage and durability.
This new product was co-developed with male beauty creator 'Tibet Dongsaeng,' ensuring that real customer experiences were integrated into the product development process. The lotion is designed to form an ultra-slim cover that adheres thinly and uniformly to the skin, correcting skin tone and blemishes naturally.
Compared to its foundational counterparts, the new formula adheres 36% thinner, facilitating a comfortable application. Enhanced with long-lasting coverage, it maintains a natural skin expression for up to 24 hours.
The color design has also been tailored to men's skin tones. Utilizing Amorepacific's skin tone analysis system 'Custom Match,' the brand analyzed the skin tones of 716 male participants, offering two shades: 21.5 for lighter skin tones and 24.5 for darker skin tones.
Additionally, the formula includes niacinamide, LHA, nano 9-layer hyaluronic acid, and madecassoside to aid in pore, exfoliation, moisture, and calming care. With SPF 50+ PA+++ UV protection, it is practical for daily use.
A representative from B.READY stated, 'Since the launch of the 'True Tone Lotion' in 2023, we have continuously introduced cover lotions to help men manage their skin easily and naturally. This new product, focusing on natural coverage, lightweight feel, and durability, will continue to be informed by detailed analyses of our male customers' skin and usage experiences.'
