AGE20'S, a skin-first makeup brand, has released the Skin First Hidden Prep Foundation Pact. This product aims to minimize discomfort from dryness and ensure a refined, natural skin appearance.
The Skin First Hidden Prep Foundation Pact features a semi-matte formula that provides a soft finish while reducing the sensation of dryness or caking. It achieves a 'Comfort Fit Matte' effect, allowing for a clean base makeup look without the need for multiple layers.
This foundation pact uniquely combines prep and foundation in one product, considering skin condition before and after makeup application. Utilizing AGE20'S proprietary technology, the prep element is seamlessly incorporated into the foundation formula. Users can visibly confirm the hidden prep within the product by lightly scraping the surface, showcasing a formulation composed of 70% prep and 30% foundation, designed to adhere evenly and cover skin imperfections like blemishes, pores, and uneven texture.
The Skin First Hidden Prep Foundation Pact also employs 'Darkening Proof Powder' to minimize any darkening post-application, ensuring a bright and clean skin appearance throughout the day. It incorporates powder particles which are ten times denser than previous products, offering a thinner and more uniform adherence while reducing dullness over time.
Enriched with skincare ingredients such as Ectoin, Panthenol, Centella Asiatica Ceramide, and Niacinamide, the product prioritizes skin comfort during use. Additionally, it offers sun protection with a high SPF of 50+ and PA++++.
Clinical tests have shown a 99.9% adherence coverage, confirming the foundation's durability in covering pores, blemishes, and fine lines for up to 24 hours. Tests conducted in high-temperature and humid conditions demonstrate the product's resilience for everyday wear.
In alignment with the brand's identity focused on skin condition, the formula was evaluated in clinical tests, revealing improvements in six major makeup disruptions: a 64.097% reduction in fine dust absorption, a 61.7% blue light blockage, a 202.5% improvement in heat stimulation, and enhancements in oil and sebum control of 29.1% and 42.3%, respectively.
The product comes in eight different Comfort Fit colors, promoting a natural and uniform base makeup that caters to a variety of skin tones. The included puff features a distinctive design, utilizing a soft and high-density ruby cell material for broader areas while employing a specially designed brush embosser for precise coverage in smaller areas around the nose, eyes, and mouth.
A representative from AGE20’S stated, 'The Skin First Hidden Prep Foundation Pact was developed to address consumer concerns regarding dryness, tackiness, and thick skin textures in semi-matte makeup. By harmonizing the prep and foundation, we offer thin yet high-quality coverage, proposing a new experience in semi-matte makeup.'
