EIOM, a skincare brand launched by the beauty company New Select, has introduced its high-performance hydrogel mask, the EIOM BOTIDE NAD Plumping Jelly Mask. This product specifically targets pore care and skin elasticity.
The standout feature of this new mask is its proprietary BOTIDE ingredient, a combination of botulinum peptides and low-molecular collagen at an optimal ratio, alongside high-purity NAD (Nicotinamide Adenine Dinucleotide) at a concentration of 99%. The formulation is further enriched with 14 types of multi-peptides, triple microbiome fermentation ingredients, ceramides, and panthenol to support skin elasticity, hydration, and overall skin condition management.
In addition to its unique ingredients, the mask differentiates itself through its formulation and sheet design. Unlike conventional gel masks, this product features a color-change formulation that alters the color and texture of the sheet during use. Initially opaque in lavender, the sheet becomes transparent and deep purple over time, revealing a subtle pearlescent effect. The use of a 'diamond emboss' pattern on the sheet enhances adherence to the contours of the face, such as around the eyes and delicate areas, minimizing any discomfort from dripping during application.
EIOM is continuously expanding its product line centered on the increasingly popular BOTIDE ingredient. Having previously launched the BOTIDE Plumping Gua Sha Serum and hydrogel eye patches aimed at the North American market, the company is now focusing on strengthening its BOTIDE line with domestic launches. With this new product, EIOM aims to provide a specialized home care solution that goes beyond simple hydration, concentrating on pore refinement and skin elasticity. The hydrating gel’s adherence and unique color-change formulation are designed to deliver a differentiated experience during application.
