Amorepacific has concluded the second session of its corporate social responsibility campaign, MEET YOUR BEAUTY ACADEMY, which spans three months. During the closing ceremony held on the 11th, all 25 participants successfully completed the program, resulting in the production of approximately 300 pieces of content.
Designed to nurture the understanding of 'authentic beauty' while pursuing societal values, MEET YOUR BEAUTY ACADEMY aims to cultivate beauty and wellness creators. In this second session, the program introduced a 'Holistic Beauty' perspective that expands the content beyond traditional beauty to encompass wellness.
The second session included mindfulness and color therapy programs, building upon the brand experience and content mission established in the first session. Participants explored various Amorepacific brand spaces, such as the O'Sulloc Tea House in Bukchon and espoir Yeonnam, capturing their experiences from a personal viewpoint for their content.
Mentors from the first session shared their expertise in content planning and production, enhancing the learning experience. The closing ceremony featured a mentoring session with creator Arang and a review session for outstanding participants, reflecting on the achievements over the three-month period.
Throughout the content creation process, participants developed planning skills, expression capabilities, and channel branding expertise. Amorepacific's initiative supports the growth of young creators while facilitating the dissemination of diverse perspectives on 'authentic beauty' among youth.
Song Ho-jun, head of Amorepacific's CSR team, stated, 'The second MEET YOUR BEAUTY ACADEMY expanded the scope of content into the wellness area, allowing participants to discover 'authentic beauty' and develop their skills in expressing it through content. We will continue to evolve the program to help the younger generation establish their perspectives and express their individuality.'
