LUSH Korea has announced its collaboration with IPX's ZO&FRIENDS, introducing the 'LUSH×ZO&FRIENDS' partnership as a pioneering Asia-limited edition. This collaboration represents the first of its kind for LUSH, making its global debut in South Korea prior to its launch in nine other Asian countries and regions, including Japan and Taiwan.
ZO&FRIENDS, a character IP co-created by IPX and G-DRAGON, embodies the theme ‘friends who are perfect by being imperfect.’ This collaboration translates the unique narratives and personalities of the ZO&FRIENDS characters into LUSH’s signature scents and formulations, encouraging users to explore wellness and enjoyment in their daily lives.
The range consists of four products: a bath bomb, hair primer, shower gummy & body scrub, and body spray, each reflecting the individual characteristics and stories of the ZO&FRIENDS characters. For instance, the 'CLOUD CAT ZOA' bath bomb features a comforting blend of vanilla and tonka bean with fresh bergamot oil, offering a relaxing experience.
Following this, the 'FLUFFY ZOA' hair primer integrates rice powder and camellia oil to help achieve smooth, soft hair, enhanced by the subtle aromas of lavender and bergamot. Meanwhile, the 'AKIZAKI DUO' shower gummy & body scrub provides a playful shower experience, and the 'A&NE'S STORMY WEATHER' body spray combines refreshing citrus, herbs, and woody notes for a sophisticated scent.
Woomi Ryu, CEO of LUSH Korea, expressed that LUSH has always championed the respect for individual uniqueness rather than promoting a standard of perfection. The collaboration with ZO&FRIENDS aims to encourage consumers to find joy in their everyday lives and be kinder to themselves.
The ‘LUSH×ZO&FRIENDS’ collaboration will be available for early access on LUSH Korea's official app and website, as well as through KakaoTalk Gift from September 14, followed by an official launch in all LUSH Korea stores and digital channels on September 16. The products will be available for a limited time until October 31.
