Next generation dermo vegan cosmetic brand TOCOBO is set to make its debut at the high-end beauty platform Khōde located on B1 of Hyundai Department Store in Pangyo, opening on September 18. Khōde, conceptualized as ‘Beauty Finder to Discover Your Skin’s Code,’ will occupy approximately 165 square meters of space on the first basement floor.
This strategic entry into Khōde has been facilitated through the Optima Wellness Museum (O.W.M) project, which is based on 45 years of pharmacy operation expertise that assures product validation and selection. This initiative allows TOCOBO to further display its primary categories of lip care and sun care products, enhancing its engagement with offline consumers.
In its lip care line, visitors will find the brand’s flagship bestseller, the Overnight Lip Mask, available in four variants, along with key products like Juicy Berry Plumping Lip Oil. The Overnight Lip Mask is designed for use before sleep, providing intensive hydration throughout the night, while the Juicy Berry Plumping Lip Oil offers both plumping function and moisturizing benefits for a dewy lip appearance.
Alongside lip care, TOCOBO’s sun care product line will feature a variety of offerings such as sun cushions, sunscreens, and sun sticks, ensuring a comprehensive experience for consumers to explore these essential products together in one location.
Since its launch in 2021, TOCOBO has sold over 10 million sun care products and 5 million lip care items, achieving a total sales milestone of over 15 million units across both categories, thereby establishing strong product competitiveness in domestic and international markets as a notable global beauty brand.
