Skincare brand B˙note has rapidly risen to the top position across all categories on Musina Beauty, achieving this feat just eight days post-launch. This comes shortly after Musina Beauty opened its first offline store in Hongdae, with B˙note's achievement disrupting the typical beauty rankings dominated by larger, established brands.
B˙note launched its 'Miracle SOS 2-STEP Mask' in two variants (Glow Shot and Relief Shot) exclusively on Musina Beauty's online channels on the 7th. A promotional event for the products is ongoing until the 30th. By the 10th, just three days after launch, the masks claimed the top position in the mask category, and for the second week of September, B˙note achieved the overall number one ranking in Musina Beauty's mask category.
The 'Miracle SOS 2-STEP Mask' features a high-concentration ampoule and a wrapping mask, designed to offer intensive care in two easy steps. The Glow Shot mask includes a 10% vitamin complex and a collagen wrapping mask for glow and elasticity care, while the Relief Shot offers a 10% calming and repair complex along with a Cica wrapping mask for soothing sensitive skin. This combined approach effectively simplifies the skincare routine for the 2030 demographic, aligning with the rising trend for 'skip care.'
Following this momentum, B˙note plans to launch additional products, including the 'Milk Ampoule' in three variants (Spot Toning, Barrier Repair, and Elastic Glow) on the 14th. Moreover, on the 21st, the brand will introduce the 'Active Rescue 242 Cream,' formulated with a high concentration of ceramides, cholesterol, and fatty acids at a 2:4:2 ratio, utilizing patented MF technology. Looking ahead, B˙note aims to expand its lineup into the sun care category next year.
A representative from B˙note stated, "The brand was founded on the question of whether we can achieve maximum effectiveness with minimal steps for the busy 2030 generation. Securing the number one spot at such a pivotal time for Musina Beauty's offline expansion is significant for us. With products available for direct experience at stores in Seongsu and Hongdae, we are broadening customer engagement both online and offline."
