The global K-derma skincare brand OOTD has garnered acclaim as its 'Dark Spot Vitamin C Serum' was awarded 'Best Facial Serum for Dark Spots' in Allure's 'Best of Beauty 2026: Skin Winners.' To celebrate this accolade, OOTD will introduce packaging featuring the 'Allure Best of Beauty Award Winner 2026' red emblem.
Established in 1996, the Allure Best of Beauty Awards is a prestigious U.S. beauty award celebrating its 30th anniversary this year. Each year, numerous products undergo rigorous testing by Allure editors and a variety of experts, including dermatologists, cosmetic chemists, and makeup artists, before the final selections are made.
The award-winning OOTD 'Dark Spot Vitamin C Serum' is designed to allow even sensitive skin to experience the benefits of Vitamin C comfortably. Clinical trials demonstrated an 8.7% improvement in skin clarity and a 5.2% improvement in skin elasticity, along with successful completion of skin irritation tests. This product encapsulates OOTD's philosophy of data-driven, clinical-based dermatological skincare.
Expert recognition has been significant as well. Dr. Heather Kornmehl, a board-certified dermatologist, highlighted the OOTD Vitamin C Serum as a suitable option for those with sensitive skin who struggle with existing Vitamin C formulas, achieving over one million views for the related content.
This award is particularly meaningful as it reflects OOTD's increasing visibility in influential global fashion and beauty media across the U.S. and the U.K. Previously, its bestselling 'Collagen Supreme Sheet Mask' was designated as 'Best for Dry Skin' on Vogue.com, with further recognition from Vogue UK, which featured several of OOTD’s key products, including the Collagen Supreme Mask, Star Spot Patch, and Dark Spot Vitamin C Serum. Alongside the Allure Best of Beauty award, OOTD is expanding its global brand presence across multiple categories including masks, patches, and serums.
Hee-In Chu, CEO of OOTD, expressed the significance of winning an award from the Allure Best of Beauty, stating it validates OOTD's direction in developing products grounded in clinical testing. She emphasized the brand's commitment to becoming a trusted K-derma label in the U.S. beauty market, backed by scientific data and product efficacy.
Moreover, OOTD products are now available in 57 countries, with over 8,000 global distribution points, achieving cumulative sales of over 30 million units. In the U.S., they are stocked in various retailers including Macy’s, Albertsons Companies’ Albertsons, Safeway, Vons, Tom Thumb, and are also available online through Walmart. The brand is expanding its reach in Canada, entering key retail channels such as Loblaws and preparing to launch in Walmart Canada. With a focus on clinical-based dermatological skincare, OOTD continues to enhance consumer touchpoints and influence as a global K-derma brand, broadening its product range with offerings such as the Star Spot Patch, capsule creams, and beauty devices.
