SENNOK, a lifestyle beauty brand, is set to officially open its first flagship store, ‘SENNOK BATH HOUSE SEONGSU’, on October 7.
This store marks the first permanent offline space for SENNOK, a beauty brand operated by the KOSDAQ-listed company, Sehwa P&C, which aims to enhance connections with both domestic and international consumers in the heart of Seongsu-dong—a hub for K-beauty and lifestyle trends.
The ‘SENNOK BATH HOUSE SEONGSU’ is designed to reinterpret the comforting and cleanliness inherent in traditional Korean bathhouse culture with a modern sensibility. The store's exterior features red brick reminiscent of retro bathhouses and a chimney that seems to emit smoke, capturing immediate attention. Inside, sky-blue tiles and cozy wood tones create a visually soothing environment for visitors.
A SENNOK marketing representative commented that “the SENNOK BATH HOUSE SEONGSU will serve as a base for global expansion.” The flagship store is poised to convey the distinct values of SENNOK to domestic and international consumers visiting Seongsu-dong, while continuously expanding its influence in the global market.
SENNOK offers a bath-based lifestyle beauty brand that provides comfort and natural cleanliness in daily life. With a lineup of body and hair care products that stimulate the senses with emotive fragrances, SENNOK is rapidly gaining recognition in both domestic and international beauty markets. This flagship store will serve as a cornerstone for enhancing its differentiated offline experience and solidifying its position within the global beauty market.
