Vilhelm Parfumerie, a contemporary luxury fragrance house founded in New York, is officially launching in Korea. Established in 2015, the brand beautifully expresses past memories and stories through modern olfactory language and sensory aesthetics. Each fragrance is meticulously crafted in France, featuring rare ingredients and unique combinations that convey individual narratives, from real-life moments to imaginative scenes.
Vilhelm Parfumerie views perfume not as mere scents but as works of art containing stories. Each fragrance evokes time, place, and memories—reinterpreting classical aesthetics, the glamour of the 20th century, and timeless elegance through a modern sensibility. The brand's unique identity is further enhanced by a striking design that blends a transparent glass bottle with Vilhelm's signature bright yellow color.
Among the fragrances available at the domestic launch is 'Morning Chess,' which captures the essence of a summer day spent in Sweden. This scent encapsulates the scene of playing chess on a terrace, where sun-drenched green fields meet the sea breeze. It opens with the freshness of bergamot, followed by the green notes of Tuscan leather and galbanum, ultimately enriched by patchouli and black amber, forming a fresh and lively green fragrance that reflects vitality.
'Dear Polly,' on the other hand, draws inspiration from enduring love across distances and morning tea time. This fragrance represents a cozy moment akin to a warm cup of black tea brewed in her favorite way. It begins with the vibrant scents of Sicilian lemon and acai berry, smoothly transitioning into a blend of raspberry, magnolia, and violet, with sandalwood, skin musk, and amber leaving a warm and deep impression, resulting in a vibrant fruity floral fragrance.
