Dewytree, a skincare brand promoting the slogan 'The Standard of Soothing, Dewytree,' has announced its entry into 'Musinsa Beauty Hongdae,' which opened on the 11th of this month. This marks a significant step in expanding its offline distribution network.
The recently inaugurated 'Musinsa Beauty Hongdae' represents the first standalone offline store for Musinsa Beauty. Under the slogan 'Next Beauty is Here. Style Your Way,' the store features over 600 beauty brands, ranging from trendy indie labels to established names. Notably, it includes 'Onnuri Pharmacy,' where customers can receive tailored skin consultations based on pharmaceutical expertise, and 'Cafe Aznisum,' providing a relaxing space for shoppers.
To commemorate the store opening, a variety of in-store promotions and events offering brand discounts will be available to customers visiting until September 30. Additionally, considering the high proportion of foreign tourists in the Hongdae area, the store plans to enhance shopping convenience with options such as Tax Refund services, significantly increasing engagement with domestic and international Gen-Z consumers.
Dewytree, which has been maintaining balanced growth across major online and offline channels, sees this entry into Musinsa Beauty Hongdae as a platform for new advancements, aiming to further strengthen offline experiential touchpoints and global marketing strategies.
A representative of Dewytree remarked, 'We are thrilled to expand our offline sales channels in conjunction with the official opening of 'Musinsa Beauty Hongdae,' where trendy beauty brands and global consumers converge. We hope everyone will experience our differentiated soothing skincare lineup, from High Amino Cleansing to AC Masks and Pads in person.'
