The Founders, a global brand builder, is embarking on a large-scale recruitment initiative to hire 50 individuals for the singular role of 'Global Content Marketer'. This effort aligns with the upcoming global market expansion of its skincare brand Anua and its dermatological haircare brand FROM LABS.
The recruitment drive is focused on securing talent that will be a core driver of growth. Individuals with experience in content planning from a consumer perspective—such as operating social media channels or participating in competitions—are encouraged to apply, regardless of previous experience in the beauty industry. The program includes both entry-level and experienced positions, as well as a conversion internship aimed at nurturing the next generation of leaders.
Notably, the conversion internship is designed to go beyond simple task assistance, allowing participants to lead the entire process from content planning to collaborating with global creators and analyzing data performance. The program includes mentoring and regular reviews to help participants not only meet The Founders' 'high standards' but also grow into proficient marketers. The company’s human resources principles prioritize performance above all else, offering rapid promotions and leadership enhancement opportunities to those with outstanding achievements, regardless of seniority or tenure.
Anua has successfully developed a 'content success equation' based on data for hypothesis building and validation, creating a series of hit products in the global market through content developed collaboratively with creators. Building on this success formula, The Founders has actively pursued talent that meets the 'high standards' of fast market responsiveness, high talent density, and global compatibility, without being restricted by headcount. Despite a recent trend of slower entry-level recruitment across the industry, this large-scale hiring initiative is intended to secure exceptional planners and accelerate growth.
A representative from The Founders stated, “We plan to proactively secure top talent based on a validated success equation through Anua and help build a portfolio of tangible results, such as consumer responses and sales growth, in the global arena, continuously fostering a positive cycle of producing the next generation of leaders.”
