Functional cosmetic brand ISOI has introduced the 'Purple Potato Cooling Mask Pack,' designed to provide hydration and comfort for dry, fatigued skin during the autumn season.

Following the release of the 'Purple Potato Cooling Soothing Gel' in June, ISOI expands its cooling care lineup with this new product, which focuses on soothing and hydrating care to combat the dryness caused by UV exposure and seasonal changes.

The 'Purple Potato Cooling Mask Pack' utilizes purple potatoes from Gangwon province, rich in anthocyanins, to deliver cooling and soothing benefits. It also incorporates three moisturizing ingredients: panthenol, allantoin, and hyaluronic acid, aimed at supplying moisture to dry skin and creating a soothing, comfortable feel.

This product features a soft sheet infused with moisturizing essence that closely adheres to facial contours, effectively delivering hydration. Its adherence provides a comfortable fit while enhancing moisture retention.

According to an ISOI representative, the 'Purple Potato Cooling Mask Pack' is designed to replenish moisture for skin that is fatigued by temperature fluctuations during the transitional season, ensuring effective hydration for the dry conditions of fall. The company hopes that consumers will appreciate the refreshing cooling sensation and rich moisture provided by the purple potato range in managing their skin during this period.