Sehwa P&C's haircare brand Moremo is embarking on a rebranding campaign in collaboration with visual director Lee Soo-an, known for his work with NUDAKE, Universal Music Korea, and the visual content platform df (formerly Dingo Freestyle). This initiative aims to capture the attention of beauty enthusiasts by offering a trendy and impactful visual identity.
The campaign reflects Moremo's ambition to evolve into a more sophisticated beauty brand. Lee Soo-an, recognized for his innovative and edgy artistic contributions, will enhance Moremo's visual presence, aiming to provide a fresh perspective within the beauty sector.
Sehwa P&C expects this visual overhaul will significantly elevate the brand's overall aesthetic, engaging consumers with a renewed visual experience. The first product to undergo this transformation will be Moremo's best-selling 'Water Treatment Miracle 10,' renowned for its ability to turn coarse hair into silky strands in just 10 seconds, popularly dubbed the 'water miracle treatment.' The visual upgrade will focus on maximizing the brand's inherent value and appeal.
In conjunction with this rebranding, Moremo plans to aggressively expand its existing product range, traditionally focused on damaged hair care, into scalp treatment and styling solutions. This strategy aims to diversify their portfolio into a total hair care brand, providing more segmented hair care solutions from shampoo to aftercare, and easily accessible styling products.
Moreover, Moremo intends to enhance not only visual engagement but also interactive content across online and offline channels. The brand aims to broaden its connection with MZ generation consumers through diverse promotional activities, thereby building a robust brand fandom.
A representative from Sehwa P&C stated, "Through collaboration with the uniquely visionary director Lee Soo-an, we will present a vibrant and dynamic new face for Moremo, unseen until now. Beginning with this visual innovation, we will firmly establish ourselves as a global total hair care brand encompassing scalp care and styling."
