Amoorepacific's contemporary beauty brand HERA will launch the 'Still Glowing' campaign on September 28, featuring global ambassador Felix. This campaign emphasizes skin expression that remains clear without dullness or breakage over time.
The centerpiece product of the campaign, the 'Reflection Skin Glow Foundation,' is designed to deliver a transparent glow that adheres lightly to the skin. It has been recognized as the number one luxury brightening foundation in domestic sales and has also topped the liquid foundation category in Japan's BITEKI 2026 K-beauty Best Cosmetics.
Incorporating various sizes of hyaluronic acid, the foundation aims to achieve a hydrating glow that appears to radiate from within, culminating in a naturally bright color based on extensive research involving over 30,000 global skin tones. Enhanced anti-dullness technology helps maintain clarity over time, and the meticulously blended texture ensures an even application, enhancing skin smoothness against pores.
In addition to the campaign's launch, HERA is introducing the 'Reflection Skin Glow Powder' to expand its lineup. The powder is a loose formula that provides blurring effects on pores and skin texture, enhancing makeup longevity when used in conjunction with the foundation.
To complement the campaign, HERA has arranged a customer experience program. Starting October 6, select HERA counters in department stores will offer a 'Color Match & Touch-Up Service' to suggest suitable foundation shades and makeup techniques tailored to individual skin tones. A recycling event for foundation bottles will also be held, where participating customers will receive a 20% discount coupon for HERA foundations along with a discovery kit sample.
The 'Still Glowing' campaign will be available from September 28 across HERA's official social media channels. The 'Reflection Skin Glow Foundation' and the new 'Reflection Skin Glow Powder' will be available at HERA counters in department stores, Amorepacific's online store, and major online and offline channels.
