AISOI, a brand known for its plant-derived functional cosmetics, has successfully launched the 'AISOI x Hinakuu Kusungi' collaboration, achieving the number one ranking in beauty shortly after its debut on Musinsa and subsequently marking items as temporarily sold out.
This collaboration features Kusungi, a character from the charming and lovable IP , and integrates it into AISOI's bestselling skincare products, adding exclusive collaboration merchandise that increases collectible value.
The collaboration project, held on Musinsa Beauty, includes a variety of skincare products such as AISOI's flagship Jang Su-jin Moisturizer, along with signature products like a serum designed to address texture marks, Rose PDRN Spot Serum, Emergency Soothing Cream, Spot Cream, and three new types of pads. Each product is accompanied by collaboration-exclusive items like a Kusungi doll, earphone holders, spatula holders, and trouble patches, providing a unique assemblage.
Consumer response was rapid. Upon its launch at 11 am on the 21st, the collaboration immediately topped the Musinsa beauty rankings, with certain items selling out quickly, though rapid restocking has enabled continued sales.
The Jang Su-jin set, featuring not only the moisturizer but also toner, ampoules, and masks, incorporates four types of Kusungi character goods, contributing to its appeal as a value-packed offering, colloquially referred to as ‘beneficial goods’.
According to an AISOI representative, the swift interest since the launch has led to the positive outcomes of achieving the top ranking in Musinsa Beauty and experiencing some item shortages. The company is responding quickly with restocking to ensure seamless purchasing experiences and encourages continued attention to the upcoming benefits that will be officially revealed on the 30th at the official online store.
AISOI will continue its promotional event for the 'AISOI x Hinakuu Kusungi' collaboration starting at 2 pm on the 30th, capitalizing on the high consumer interest observed during the Musinsa launch. The official store will feature new benefits along with the collaboration products and merchandise.
