CJ Olive Young, branded as Olive Young, has teamed up with the global fitness brand F45 to provide customers with various wellness experience opportunities during a promotional campaign in October.
This initiative aims to extend beyond simply offering wellness products to include an integrated wellness experience that promotes healthy activities for customers who have a keen interest in fitness and self-care.
The promotion provides opportunities for free trials of Olive Young’s top wellness products as well as F45’s signature workout programs: F45, which focuses on high-intensity interval training, and FS8, a combination of Pilates, toning, and yoga. Olive Young members, dubbed 'Olive Members', will receive a trial pass worth approximately 35,000 KRW for one session of F45, while Green, Black, and Gold tier Olive Members will additionally receive a free trial pass worth about 40,000 KRW for one session of FS8.
Moreover, Olive Young's online mall is hosting a 'Men's Edit' campaign where members who win a prize draw will receive trial passes for three sessions of F45 or FS8 valued at over 100,000 KRW. Both new and returning F45 and FS8 members are eligible to receive trial passes, with participating locations available on the Olive Young online mall campaign page.
Various wellness product tasting opportunities are also available at 64 F45 locations nationwide aimed at enhancing workout efficiency for fitness enthusiasts. Early participants can taste Olive Young's signature wellness products, such as 'Celex Profit Protein Shake' and 'Sportsix Energy Gel'.
Customers can benefit from shopping discounts on self-care and wellness products at reasonable prices. F45 members can use a discount coupon for up to 3,000 KRW off on products purchased from ongoing campaigns like 'Men's Care' and 'The Essentials of Management' at Olive Young’s online mall, which includes items needed for workout and personal care—from supplements and protein products to body washes and related items. Additionally, separate coupons giving 30% off on Celex and Sportsix brand sports nutrition products will be issued for purchases over 10,000 KRW.
An Olive Young representative stated, “As more customers pursue a healthy lifestyle that encompasses exercise, diet, and daily management, the demand for wellness products has also diversified. We hope this promotion enables customers to experience fitness and wellness products and find the wellness lifestyle that suits them best.”
