The 18th WFDSA World Conference on Direct Selling will take place from October 19 to 21 at the Inspire Entertainment Resort in Incheon. This event will unite key players from the global direct selling industry, including leading companies like Amway and Atomy, aiming to enhance industry collaboration and share insights on future trends.

Major direct selling firms and organizations will contribute as sponsors, with 18 participating in various operational and program initiatives. Notably, four leading companies—Atomy, Amway, Best World, and Lehman—will serve as platinum sponsors, providing significant support for key activities, including the sunset dinner by Atomy and the gala dinner hosted by Amway, facilitating networking opportunities for participants from across the globe.

Additionally, the conference will feature exhibition booths showcasing a range of sectors including beauty, finance, tourism, and conventions. Companies like WorldPay, Busan Tourism Organization, and Gyeongju Hwaebak Convention Bureau will be present to engage in business consultations and showcase their brands and products, fostering communication among industry stakeholders worldwide.

A dedicated K-content experience area will feature K-beauty and K-culture programs presented by AmorePacific and Incheon Tourism Organization, respectively. Participants will also have a chance to engage with K-food experiences, allowing them to explore various aspects of Korean cuisine and culture.

Han-gil Park, the Chairman of the Korea Direct Selling Association (KDSA), expressed gratitude to the sponsors and participating organizations. He emphasized the conference's significance in expanding networks within the global direct selling industry while promoting Korea's exceptional products and culture.