Makeup brand LUNA is set to operate the 'LUNA Cloud Layer Bar' popup store at the Musinsa Mega Store in Seongsu, Seoul, from September 30 to October 14. This initiative aims to enhance offline consumer engagement.
This popup will serve as the first public display of LUNA's new 'Cloud Layer' line. Designed to expand the brand's competitive edge based on the heritage of its flagship product, the 'NO.1 Concealer,' it offers consumers the opportunity to experience LUNA's unique colors and makeup expertise firsthand.
The 'LUNA Cloud Layer Bar' will feature an experiential makeup space where visitors can freely layer various colors to discover the shades and moods that best suit them. Leveraging LUNA's expertise in base makeup, the setup is designed to deliver both ease of application and high-quality results.
Key products showcased include the 'Cloud Layer Conceal Cheek,' which blends effortlessly for a lightweight finish, and the 'Cloud Layer Blur Tint,' which adheres smoothly for a flawless look. Visitors will have the chance to personally test a range of colors and combine them to create their individual makeup styles.
Additionally, LUNA will unveil its new 'Cloud Layer' lookbook featuring model REI for the first time during this event. Outdoor advertisements utilizing the new lookbook will also be displayed along the main route from Exit 3 of Seongsu Station to the Musinsa Mega Store to draw consumer interest.
A LUNA brand representative stated, 'The 'LUNA Cloud Layer Bar' is the first brand experience space to showcase our accumulated expertise in base makeup through the introduction of a new color line. We have prepared a differentiated experience for consumers to freely layer various colors and discover their ideal makeup styles.' They added that LUNA plans to continue expanding its product competitiveness across diverse makeup categories, aiming to evolve into a total makeup brand that encompasses both base and accent makeup.
