Global beauty value chain company Craver Corporation, under the leadership of CEO Jeon Hang-il, has reopened its flagship store for the skincare brand SKIN1004 in Myeongdong, Seoul, emphasizing an enhanced brand experience for global consumers.
This renovation occurs approximately three years after the store's initial opening in 2023, and its primary aim is to allow consumers to intuitively explore and experience an expanded product lineup. The redesign specifically targets the global tourist hub of Myeongdong, enhancing the connection between in-store experiences and digital touchpoints such as social media content and online purchasing.
The SKIN1004 flagship store in one of Seoul's prime shopping districts has welcomed over 200,000 visitors since its opening, with 77% being international tourists. People from various nationalities, including those from the U.S., Europe, Japan, and China, have contributed to establishing the store as an important global offline channel for experiencing SKIN1004's products and brand.
The renovation enhances the in-store experience, allowing easier navigation and engagement with the expanded product offerings. While keeping the original concept inspired by Madagascar's natural beauty, the store has expanded its second-floor product display area and restructured the product lineup. This allows customers to compare and test bestselling and new products. Additionally, new experiences related to the 'Centella Teca' line and '1004 Day' content (the brand's special day celebrated annually on October 4) will strengthen customer engagement from exploration to purchase.
Through this renovation, SKIN1004 aims to provide a holistic brand experience that bridges online and offline channels, creating more interactive touchpoints with consumers. The Myeongdong flagship will transcends being merely a sales space, evolving into a global consumer touchpoint where products and brands can be directly experienced and converted into digital content.
According to CEO Jeon Hang-il, the Myeongdong flagship store serves as a vital connection for domestic and international consumers to experience SKIN1004's products and brand directly. The renovation strategy aims to enhance consumer experience in line with the expanded product lineup. The company plans to continue strengthening brand experiences that connect online and offline in key global markets, enabling consumers to engage more deeply with products and brand.
