PharmaResearch, led by CEO Son Ji-hoon, announced the participation of its premium derma cosmetic brand, RejuvaCosmetic, in Costco's newly launched 'Beauty Table' program, marking an expansion of its offline distribution in the U.S.
The 'Beauty Table' is a dedicated display program designed for Costco members to discover new beauty brands and products. RejuvaCosmetic will utilize this space to introduce its brand and key product features, allowing local consumers to explore and purchase products during their regular shopping visits.
In celebration of this entry, RejuvaCosmetic is launching a Costco-exclusive plan featuring a 50mL bottle of RejuvaTurnover Ampoule along with an additional 10mL. This ampoule contains the specialized cosmetic ingredient c-PDRN, aimed at aiding skin hydration and texture management in daily skincare routines.
Currently, RejuvaCosmetic operates Beauty Tables in 25 Costco locations across the U.S., with plans to expand to over 150 locations to increase touchpoints with local consumers. This initiative aims to broaden consumer engagement while enhancing brand awareness and distribution infrastructure tailored to market demands.
A representative from RejuvaCosmetic stated that they are pleased to introduce their c-PDRN skincare to a wider audience through Costco's inaugural Beauty Table program and will continue to align product offerings and distribution channels with local consumer needs to enhance brand experience in the U.S. market.
